A strategic narrative studio
Be the thunder in the din.
We find the one story only you can own, then build the system that carries it everywhere.
of B2B buyers report inconsistencies between what they read on a company’s website and what they hear from sales reps.
You don’t lack for words. You just haven’t figured out the right narrative. Yet.
Fragmented messaging, a leadership voice that drifts, and a category you’re renting instead of owning. The market hears noise. And AI can amplify it.
Three fronts, one through-line.
We uncover the narrative only you can own, then carry it through positioning, leadership voice, and market communications—so the boardroom, the pitch, and the press release tell one story.
Enterprise Positioning
The one thing that’s truly yours: a category-defining point of view the whole organization can stand behind.
Leadership Voice
An executive POV platform and narrative guide so leaders speak with one clear voice in any room, under any pressure.
Market Communications
A message architecture and activation kit that scales the story across every channel and team, without you in the room.
Diagnose. Build. Govern.
Three tiers, run in sequence, or in any combination. Each delivers results. Together, it’s a system that compounds.
Diagnose
“Tell me what’s wrong.”
Identify whitespace opportunities, perception gaps, and narrative fragmentation.
Build
“Fix it.”
Construct core positioning, a single category narrative, and the infrastructure to carry it.
Govern
“Keep it working.”
Protect, stress-test, and evolve the narrative as the company grows.
Storytellers at heart, marketers by profession, our mission is narrative.
No account layer, no junior bench. The people who diagnose the narrative are the people who write the strategy.
For 30 years, Jesse has led writing, content strategy, and creative teams for global brands including Apple, Meta, YouTube, Uber, Samsung NEXT, and Cisco, as well as fast-growing tech companies like MongoDB, Collibra, Cohere, and Coherent. He was creative lead on a $1B+ CRM program with a team of twenty, then head of content at Coherent, where he tripled site traffic to 1.5 million.
His film taglines, including for Saving Private Ryan, earned a Key Art Award. He also co-founded LMNO Studios and is a novelist, the author of The Origins of Anxiety.
For over 25 years, Brad has built a career turning complexity into clear and compelling narratives that move people to action. He’s led strategic storytelling and teams for global tech brands including LinkedIn, Google, and YouTube, as well as for diverse SaaS startups.
Before that, he was an investigative journalist whose work covered everything from national security, gun violence, and voting rights to the Gulf Oil Spill and Fukushima meltdown. This investigative work followed a long run as a creative lead in the digital divisions of traditional agencies, including a five-year stint at Ogilvy in New York working on Cisco Systems and IBM.